Premium basil, grown in Israel. From our greenhouse to your shelf.
Scroll
The promise
What a buyer can count on.
Stable supply, 365 days a year
Controlled-environment growing means the same quality and the same volumes in January and in July. No seasonal gaps in your listing.
Direct from the grower. No middlemen.
Our own farm, sold by us. One contact, one invoice, full accountability for every box.
Long shelf life, by design
Cut to order and in the air the next night, your herbs arrive with their shelf life ahead of them.
Premium Italian Genovese
Grown from select Italian seed, chosen for aroma, leaf size and how well it travels.
One harvest only
Each plant is cut once, at its first and best flush. No second or third cut in our boxes.
Seed to harvest, untouched by hand
An automated growing system carries every plant from seed to harvest. Nobody handles the crop until it is packed.
The strictest residue standards
Tested against EU limits and the secondary standards of the retail chains we supply.
Insect-screened, pest-free crop
Screened houses and an integrated pest-management programme. 100% inspection before packing.
Cut to order in the early morning, at peak freshness. Nothing is harvested without a destination.
Sorted, graded and packed on the farm the same day, in your format. Pre-cooled overnight, then palletised.
At Ben Gurion Airport the next morning, in a refrigerated truck. The cold chain starts on the farm.
Loaded into the belly of the next flight, over Europe and on to New York, temperature logged from our cold room to your door.
Off the plane and onto a truck to your packhouse or cold store: Europe within 48 hours of harvest, New York within 60.
Technology
An automated greenhouse, run by software.
Automated greenhouse
The growing tables move through the greenhouse on their own. Irrigation runs every two hours, and the crop is never touched by hand.
Our own app, with AI
A dedicated crop-management application, built in-house and combined with AI, plans and tracks every table from seed to harvest.
Full climate control
Temperature, humidity and light are held to the crop's recipe, every hour of the year.
Daily harvest, daily planting
Every day a batch is planted and a batch is harvested, so supply is a steady line, not a wave.
Packaging
Bunches, bulk or retail packs. Packed your way.
Everything leaves the farm in our own ventilated export carton, packed and sealed on our own line. If the format you need is not below, tell us the spec and we will run it.
- Minimum order
- One pallet, 300–360 kg
- Shipping terms
- DDP or CIF, by air
- In transit
- 12–17 °C
- Origin
- Produce of Israel, Class 1
Pallet build, order cut-off and lead time are in the supplier pack. Ask for it with your first enquiry.
Five ways we pack basil.
Pick one to start an order with that format filled in.
Quality
Certified. Traceable. Audited.
GlobalG.A.P. IFA v6 + GRASP
Certified farm and packhouse, audited on site by Control Union, with the GRASP social-practice add-on. GGN on request.
FDA registered
Registered food facility with the U.S. Food and Drug Administration, for shipments into the United States.
Kosher certified
Kosher certification for customers and markets that require it. Certificate on request.
Full traceability
Every box traces back to its growing table and its harvest date.
The documents, on request.
Identifying details are masked online. The supplier pack has the full copies: GlobalG.A.P. certificate with our GGN, GRASP letter of conformance, FDA facility registration, kosher certificate, residue analyses, product specifications and pallet build. One email, one PDF.
Destinations
48 hours to Europe. 60 to New York.
The people
The people you will deal with.
The founder
Tzahi Mordechai built Genesis from the ground up and still runs it every day. Thirty years in fresh herbs, from the first seed to the retailer's shelf.
He knows every link of the chain first-hand: seed, nursery, growing, food-safety standards, the export markets, and the automation that holds it all together.
He has been inventing things all his life. Today that goes into one promise to our customers: a perfect product, every week of the year. No drama, no surprises.
Marketing & new markets
Itai Eder runs marketing and opens new markets for Genesis. Educated in Canada, with business-development years in Vancouver and Limassol, he takes a partnership from the first call to the signed deal.
He speaks the buyer's language and the software's: CRM, data and apps he builds himself, so every account, every shipment and every promise stays on track.
Your first call for a new program, a new country or a new format. Write to itay@genesis-herbs.com and he comes back with availability, logistics and a landed price.
Contact
Let's talk about your program.
Tell us the herbs, the format and the weekly volume you need. From one pallet up. We come back with availability and a landed price.